"CEO Anwood: "tracebility and transparency key drivers innovation China"

Hop-on, hop-of logistics solutions for online retailers

Anwood Logistics Systems provides returnable packaging solutions and intelligent logistic services for the fresh and Agriculture product industry. Anwood cooperates with the orchards of Fruitday, a prominent fruit grower, importer and online retailer in China. For Fruitday, the company organised cold chain storage and transport of 2,700 tons of citrus from the orchard in Kunming to Beijing, Shanghai, Guangzhou and other major cities. Tony Sun, the founder and general manager of Anwood, comments: “in total we helped combat logistic costs with more than 50%. We significantly improved the transparency of the entire operation and we made the orchard more competitive terms of reducing losses and improving product quality.”

Citrus is being washed at Fruitday's orchard, after which it is placed in Anwood's crates all with unique RFID numbers

“Fruitday installed COMPAC automatic equipment to clean and sort the freshly harvested crop. After screening and selection, the logistics process started. The citrus was loaded on our pallets in protective plastic crates, all with unique RFID numbers. All RFID numbers were scanned and relevant information was shown on the scanning devices. When the pallets arrive at the warehouse, the RFID codes are scanned again. During the whole process, temperatures and truck footprints are monitored and recorded.”

“What we can deliver our clients is a fully integrated supply chain. In China, the costs for cold chain storage and transport are high. We offer special services, adapted to our clients needs. As such, we give our clients the opportunity to enjoy cold chain logistic services that otherwise might not have been accessible to them. We are building a network in China to cater for fresh fruit E-commerce businesses. We help them build a cold chain, connecting their imported goods from foreign markets to distribution within China and delivery to the end-client.”

Temperature and truck control takes place during the entire transport

“Our main customers in China are Fruitday (Tiantian Guoyuan in Chinese), Yihaodian, now a subsidiary of Walmart and COFCO Womai, the biggest state owned agriculture and fresh produce company. For Fruitday, we are providing a complete and integrated cold chain solution. Many of our smaller E-traders use our Wechat real time platform. They do not have their own cold chain teams and network and we cater for that. We can also provide logistic solutions for smaller companies.”

Hop-on, hop-of logistics

“In Suzhou and Shenzhen, we have 12 electric trucks driving around. We are not a traditional company, we like to invest in new technology, such as electric vehicles. We work with innovative solutions catered for the Chinese market. For example, we use Swap Body containers, by which the cabin can separate from the chassis and the truck. This is a basic technology that we studied and researched. We also implemented the use of trolleys that can connect directly to the cabin. With these, we can quickly deliver the products door-to-door.”

“We are pushing innovation in this space. We found customers in inland cities. They run little, online shops on Wechat and other social media. Because these enterprises are small, they do not have big inventories. Also their sales are unstable. We can provide these companies not with B2B, but with B2smallB services and smallBtoC. We introduced a logistic system that caters for small players in the fresh produce industry. The system works as such: we provide controlled transport between Shanghai and Suzhou. We have 5 different routes along which we operate, with each 10 stations. In total we attend 50 stations in Suzhou City. Our clients can collect their products at each of these 50 stations. As such, small companies can make use of our cooled transport at low costs. We help small business to get cold chain business to their doorstep.”

The enthusiastic team of ALSCO with the company's purple crates in the background at iFresh Shanghai in November. In the front sits Tony Sun, the General Manager. In the back from left to right are Guan Yi, Ning Xin Cong, Xu Jian Hua, Pang Cun Yu, Li Mei Hua, Mina, Yang Xue, Zhuo Guang and Song Ji Hua

“Another solution we developed are plastic crates with unique ID codes. We distribute our crates to farmers, which load them on designated trolleys. Our trucks can easily pick up the crates and we scan the QR code or RFID Tags. The driver then knows exactly where the load should be delivered. Bar codes are scanned again when the crates are delivered to the client. As such we can constantly know how many crates are where, since when, and when they should be returned.”

Transparency is key in the entire supply chain. The government is pushing for transparency to improve food safety. There is a great demand for improved traceability of products. The government wants to know where the product originates from, who made is, who bought it.. We can tap into all these demands with our service offering. Distribution and warehousing costs count for 20% to 25% of operating costs. We want to work together with orchards and suppliers to decrease these costs and increase product quality and traceability.”

"We are implementing Vertical integration, SaaS technology, to link product imports from China to other Asian countries, including Japan and Korea. With these online tools we can track products from the moment the container has been filled until delivery. In the future we hope to cooperate with European orchards and traders."

For more information:

Tony Sun, founder & CEO
Anwood Logistics Systems
Contact number: +86 512 6761 5558
Email: tonysun@anwood.com.cn

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