'Star Wars' branded fruits and vegetables

With Star Wars: The Force Awakens opening on Friday, the movie's name is everywhere, from toys to toothbrushes. And now, even your produce comes with a Yoda, Han Solo or a little BB-8 droid on the packaging.



According to press release from Disney, the fruit and vegetable branding is part of the company's "commitment to building healthier generations" — while also promoting the new film.



"Supporting parents by offering healthy, nutritious options for their kids is of utmost importance to The Walt Disney Company and adding family-favorite Star Wars to our licensed fruit and veggies portfolio is a natural extension of our commitment in this space," said John T. King, vice president of licensing and consumables, Disney Consumer Products, in the release.

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