Driscoll's brings raspberries to Thanksgiving table

Driscoll’s is inspiring consumers to enjoy the sweetness of raspberries this fall through its new campaign that focuses on all the delightful variations possible with raspberry pie.
From October – December 2015, consumers will have access to tips, recipes, videos and live Q&As to help them make their own unique version of a raspberry pie and inspire creativity in the kitchen. Driscoll’s Taste a New Tradition campaign also features a sweepstakes where three monthly winners will be chosen to receive a Le Creuset Heritage Pie Gift Set and berries for a year.
“We understand that families relish in the sharing of food, and pies are often the star of the holiday meal,” said Driscoll’s Marketing Manager Jenet DeCosta. “We are encouraging home cooks and bakers to see food as an expression of love and utilize Driscoll’s as a creative resource to help them put their own personal spin on a classic dessert by incorporating delicious and beautiful Driscoll’s raspberries.”

Driscoll’s has partnered with Kate Lebo, esteemed cookbook author and pie enthusiast, to help update tried-and-true pie recipes. Using raspberries, Lebo will inspire consumers to add some new twists to holiday pie making that delight both young and old. During the holiday season, tools will be available not only on the driscolls.com website but through live streaming events via Periscope and Twitter chats.
To learn more, follow #raspberrydessert on twitter or www.driscolls.com.

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