Asia Edition
International real-time monitoring specialist Locus Traxx will be introducing a range of innovative products at this year’s Fruit Attraction trade fair in Madrid, Spain as the company brings its pioneering system for fresh produce shipments to Europe.
Following the opening of its European office earlier this year in Belgium, the US-based company will be making its first appearance at Fruit Attraction as a visitor, as part of a concerted drive to expand its presence in Europe’s major fruit and vegetable production regions.
The trade fair will also provide the venue for the launch of a new, streamlined version of Locus Traxx’s Portable Satellite Unit; a revolutionary device in the company’s product portfolio that has been redesigned to give exporters real-time data on each and every sea shipment they make.
Locus Traxx will also use the occasion to introduce its SmartTraxx GO real-time monitoring device to the Spanish market, following considerable success with the product at a global level.
Like the Portable Satellite Unit, SmartTraxx GO has also been conceived with the aim of making customers’ lives easier and providing them with the assurance and peace of mind of knowing that their products are being protected and watched over.
“The device is small enough to fit in the palm of your hand, it’s activation is as simple as pulling a tab, it allows to you to know the location and temperature of the product at any time and the best part is if there is a problem you’ll be notified in real time,” explained Ray Hoffman, Managing Director of the European venture of Locus Traxx Worldwide. “The objective is to provide the shippers and owners of the product with a reliable and completely transparent source of information on how their fruits and vegetables are handled.”
Increased transparency
Hoffman said Locus Traxx would be visiting Fruit Attraction this year with the objective of meeting the principal Spanish growers and shippers of fresh produce to share with them how Locus Traxx can help increase the transparency and safety of their shipments. “Our main goal is introduce the Spanish industry to our exciting new way of monitoring perishable products in real time,” said Hoffman.
“We also want to get to know them, their businesses and their needs, as we are always open to customising our services to our customers’ specific needs.
“Spain is one of the leading fruit and vegetables exporters in Europe and therefore it is a top priority for us to increase the visibility of our company in Spain and have the players in the Spanish market discover the unmatched advantages of our temperature and location monitoring solutions.” At the current time, Locus Traxx is working with a range of Spanish exporters, helping to monitor products including stone fruit, citrus and strawberries being transported across Europe, as well as to the US, Canada and South Africa.
“People have given an incredibly positive reaction to our real time monitoring solutions as they address many of their problems and concerns in real time,” added Hoffman.
“We are looking to grow our Spanish partner base and have more and more companies in the Spanish industry benefit from it.”
For more information, please visit: www.locustraxx.com
Announcements
Job Offers
- Account Manager – North Germany
- Operational Grower - Strawberries
- Retail Key Account Manager
- Sales Representative Southeastern US
- Bedding and Perennials Sales Manager Europe
- Ein- und Verkäufer Obst
- Horticultural Technician
- Agronomist
- Head Grower Strawberries, Norway
- Tissue Culture Laboratory Scientist
Specials more
Top 5 - yesterday
- Vietnam-grown Musang King durians more expensive than imports
- “We anticipate a great avocado season with favourable prices”
- Later start of California cherry harvest
- How fruit genomic research can in Australia lead to better tasting and more resilient crops
- Lidl in Germany to pay price premium for Fairtrade bananas
Top 5 - last week
- Thai durian exporter already blocked 100 containers before mid-April harvest start
- GLOBAL MARKET OVERVIEW AVOCADO
- More dragon fruit from Ecuador breaks the market
- Yet more rain could spell quickened end to South African grapes
- “I hear from our clients that our Gala apple is the best Gala you can find in Europe”
Top 5 - last month
- Thai durian exporter already blocked 100 containers before mid-April harvest start
- "Consumers will happily pay two euros for a Mars bar or can of Coke but not for their veg”
- “Fruit industry in the Eastern Cape is facing a perfect storm”
- Eye-watering sum for a single onion at Sainsbury’s online checkout
- New papaya varieties entering the market
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-03-29 FIRA USA 2023 debuts farming robots in Salinas
- 2023-03-29 "Ten weeks from the fair, there are only 8 stands available"
- 2023-03-28 Focus on all aspects related to quality and condition of Chilean blueberries and cherries
- 2023-03-28 Asia Fruit Logistica 2023 sees strong exhibitor demand
- 2023-03-27 SEPC 2nd annual Fresh Chefs Scholarship open for applications
- 2023-03-27 Over 250 participants and speakers from five countries discussed digitalization of agriculture in Chisinau
- 2023-03-24 Registration, hotels open for IFPA’s Foodservice Conference
- 2023-03-23 New CAP and the EU draft regulation on packaging
- 2023-03-22 New Organic Enforcement Rule topic for OPS 2023 ed session
- 2023-03-21 IFPA Mentoring Program extends leadership development for women
- 2023-03-21 CPMA announces 2023 Passion for Produce participants
- 2023-03-17 The World Pepper Congress will be held in Almeria in May
- 2023-03-17 Egyptian companies seeking business opportunities
- 2023-03-16 Dominican Republic to host banana producers from Latin America
- 2023-03-15 More details unveiled on berry-forward Chef Invitational event
- 2023-03-15 Keynote theme for OPS 2023: Protecting the value of food
- 2023-03-13 China Strawberry Brand Conference 2023 held in Shanghai
- 2023-03-10 "Chinese market set for strong return"
- 2023-03-09 "Shift in focus needed to manage growing food demands"
- 2023-03-08 IFPA announces line up for Women’s Fresh Perspectives Conference
