NZ: Future Fresh ExtraFresh for longer lasting produce

New Zealand consumers have enjoyed better control over the lifespan and quality of their fresh fruit and vegetables since 2009 thanks to ExtraFresh, an innovative product developed by Bioconservacion and distributed in NZ by Future Fresh.

With inconsistent temperatures and a vast mixture of produce, the ripening hormone ethylene is rife in an average domestic fridge. The incredible effort put in by growers and packers to retain the 'just picked' quality is often lost at this last, most critical point.

Desiring a more cost effective and environmentally responsible solution to ethylene control for household consumers, the team at Future Fresh set out to redesign ExtraFresh for the New Zealand market so that the packs could be manufactured locally (reducing carbon footprint) remained simple to use, and required minimal packaging.

After two years in development, the new ExtraFresh packs have met this criteria, resulting in an eye catching design with some great credentials. BioGro certified for use with organic produce, ExtraFresh also supports the 5+A Day trust in promoting plenty of fresh fruit and veg. The active ingredient continues to be supplied by
Bioconservacion, world leader in ethylene absorption.

With new stockists coming on board every day, Future Fresh say that ExtraFresh is helping more consumers experience fresher and crisper fruit and vegetables containing more nutrients than ever before.

ExtraFresh retails at $5 NZD for 60 days of freshness.

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