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NZ: Future Fresh ExtraFresh for longer lasting produce
With inconsistent temperatures and a vast mixture of produce, the ripening hormone ethylene is rife in an average domestic fridge. The incredible effort put in by growers and packers to retain the 'just picked' quality is often lost at this last, most critical point.
Desiring a more cost effective and environmentally responsible solution to ethylene control for household consumers, the team at Future Fresh set out to redesign ExtraFresh for the New Zealand market so that the packs could be manufactured locally (reducing carbon footprint) remained simple to use, and required minimal packaging.
After two years in development, the new ExtraFresh packs have met this criteria, resulting in an eye catching design with some great credentials. BioGro certified for use with organic produce, ExtraFresh also supports the 5+A Day trust in promoting plenty of fresh fruit and veg. The active ingredient continues to be supplied by
Bioconservacion, world leader in ethylene absorption.
With new stockists coming on board every day, Future Fresh say that ExtraFresh is helping more consumers experience fresher and crisper fruit and vegetables containing more nutrients than ever before.
ExtraFresh retails at $5 NZD for 60 days of freshness.
For more information please vist www.extrafresh.co.nz
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Other news in this sector:
- 2014-04-30 Unprecedented line-up of speakers from around the globe to take stage at PMA Fresh Connections 2014
- 2014-04-30 Australian Tropical Fruit Paradise
- 2014-04-29 Strong domestic market despite loss of Thai exports
- 2014-04-29 Australia’s ultimate convenience food is back
- 2014-04-28 AU: Freshcut pineapple supply grew 18% in 5 years
- 2014-04-25 AU: Why Tassie is so good for growing capsicums
- 2014-04-24 "AU: "More and more growers identifying advantages of stonewool substrates"
- 2014-04-22 Abbotsleigh and Seven Fields join forces with a focus on farm gate returns
- 2014-04-18 Onions New Zealand appoints Dr Jane Adams as Research and Innovation Manager
- 2014-04-17 MAF Oceania and Citrus Australia join forces
- 2014-04-16 EastPack announces $1.5m profit following Satara merger
- 2014-04-16 Photos from Eveleigh Market, Sydney
- 2014-04-15 Citrus ready for Chinese boom
- 2014-04-15 Aussie grapes bound for South Korean tables
- 2014-04-14 Field Fresh Tasmania expects good onion season
- 2014-04-11 New Zealand Feijoa season in full swing
- 2014-04-10 NZ: Mr Apple reports strong demand for 2014 apple season
- 2014-04-09 Australia's 'challenging' mango season draws to close
- 2014-04-08 China gets first shipment of Australian apples
- 2014-04-07 Less New Zealand onions going to UK