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Piet de Jager appointed FPEF CEO

The Fresh Produce Exporters' Forum (FPEF) has appointed Piet de Jager as its new Chief Executive Officer, effective 15 September. He succeeds Anton Kruger, who is retiring after nearly 14 years in the role.

Kruger postponed his retirement in 2022 at the request of the FPEF board and will now step down at the age of 68. He has agreed to assist with the transition until the end of 2025.

© FPEF
Piet de Jager

De Jager is a Chartered Accountant (SA) with experience across several agriculture-related businesses. He has held senior positions at Agrimall Africa (Pty) Ltd, AgriSA Enterprises, Ecofarma Southern Africa, and Into Africa Solution Services (Pty) Ltd T/A Afrilogic. Earlier in his career, he worked at PricewaterhouseCoopers Inc. and later joined his family's farming business in KwaZulu-Natal, which produced pineapples for domestic and export markets. He also managed livestock and tourism operations during that period.

© FPEF
Anton Kruger

After his time in farming, De Jager joined Deloitte Consulting, where he worked with clients in the agriculture sector across the African continent. His subsequent roles have focused on management, consulting, and agricultural development.

The FPEF board expressed appreciation for Kruger's years of service and confirmed its intention to work closely with De Jager during the leadership transition.

© FPEFFor more information:
Carla Theron
FPEF
Tel: +27 21 863 0966
Email: [email protected]
www.fpef.co.za

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