Homegrown Organic Farms is officially kicking off the 2025 Little Pranksters™ kiwi berry season with expanded supply and new top-seal packaging that keeps fruit fresh and eye-catching.
© Homegrown Organic Farms
The kiwi berries are fuzz-free and bite sized.
"Little Pranksters were a hit last year, and we're thrilled to bring them back with more supply and a packaging upgrade," said Stephen Paul, deciduous category director for Homegrown Organic Farms. "The new top‑seal format improves merchandising, reduces plastic, and keeps fruit protected without hiding its vibrant appeal."
Little Pranksters kiwi berries are fuzz-free and bite-sized. They pack the sweet-tart punch of a kiwi in a snackable size that doesn't require peeling. However, true to their playful name, they sweeter when ripe. Firm fruit can fool consumers with a tart taste, but once they soften, they deliver a burst of sweetness.
© Homegrown Organic Farms
L-R: Stephen Paul, Gunnar Avinelis, Scott Mabs
Kiwi berries are loaded with vitamin C, rich in fiber, and full of essential nutrients like potassium, magnesium, and vitamin E. They also have higher antioxidant levels than traditional kiwifruit.
Little Pranksters are offered in both organic and conventional programs, anchored by two varietals. The proprietary Tahi, exclusive to the company, is available only in conventional programs and valued for its larger berries, smooth green skin, and naturally sweet flavor. The Ana varietal is available in both programs, giving retailers added flexibility while delivering the same playful taste consumers have come to love.
Little Pranksters are grown in Oregon's Willamette Valley, where cool nights and warm days produce exceptional flavor. AgriCare, the sister company to Homegrown Organic Farms, oversees the growing and harvesting of the crop. "This season we've seen excellent fruit quality thanks to the region's conditions and the dedication of our team. We're proud to bring Little Pranksters to market at a scale that meets growing demand," said Gunnar Avinelis, CEO of AgriCare.
© Homegrown Organic Farms
Paul says the new top‑seal format improves merchandising, reduces plastic, and keeps fruit protected without hiding its appeal.
The season runs September through November, with fruit shipping from both Sheridan, Oregon, and Kingsburg, California. This year, consumers will find Little Pranksters in 6 oz consumer packs and 16 oz top seal options for bulk and club programs. The top-seal packaging not only enhances shelf appeal but also supports sustainability goals by reducing plastic use by 25 percent.
"From growers to packers to our creative team, everyone rallied to deliver a bigger, better season," said Scott Mabs, CEO of Homegrown Organic Farms. "What excites us most is the opportunity to continue growing the Little Pranksters brand and introducing more consumers to this playful fruit."
For more information:
Elise Smith
Homegrown Organic Farms
Tel.: (+1) 559-306-1777
[email protected]
www.hgofarms.com
