Highline Mushrooms is turning National Mushroom Month into a full-scale celebration with a new campaign. A coast-to-coast, omni-channel takeover is built to excite the next generation of shoppers, re-engage loyal customers, and drive measurable growth across the mushroom category.
© Highline Mushrooms
With retail partnerships spanning North America, the company is meeting shoppers wherever they are: online, in-store, and at the digital point of purchase. The high-impact campaign blends in-store inspiration with digital activation, featuring geo-targeted campaigns across multiple platforms and engaging content partnerships designed to inspire, educate, and drive purchase.
Turnkey POS kits showcase the company's rebrand with impactful visuals and educational elements, creating a fresh, connected shopping experience that captures attention and encourages discovery.
© Highline Mushrooms
"National Mushroom Month is our biggest campaign yet and a launchpad for our vision to make mushrooms the most exciting and shoppable category in produce year-round. For retailers, it's a turnkey program that delivers traffic, builds loyalty, and increases purchase frequency," says Sabrina Pokomandy, director of business development and marketing, Highline Mushrooms. "We've built this around what today's shoppers want most: transparency, nutrition, convenience, and bold flavor. Our rebrand is the foundation for telling the mushroom story in a fresh, engaging way that inspires consumers to choose mushrooms more often and keeps them coming back."
National Mushroom Month activations will run throughout September.
For more information:
Sabrina Pokomandy
Highline Mushrooms
[email protected]
www.highlinemushrooms.com
