Deputy Minister of Commerce Suchart Chomklin visited Chiang Mai and Lamphun in Thailand to evaluate the longan harvest and apply measures to stabilize prices due to increased supply. Inspections included orchards, San Pa Tong Agricultural Cooperative, and a processing facility in Pasang district.
The longan yield has increased to over one million metric tons. The Commerce Ministry plans to manage 151,000 tons using eight measures, such as fresh longan export procurement and promotion through the Thai Fruits Festival. Distribution expansion involves retail, wholesale partners, and direct purchases. Private buyers will purchase 60,000 tons of Grade B loose longan above market prices, and 5,555 tons will be directly sourced from growers for major retailers.
Other strategies include procurement via CSR programs, free packaging and delivery through Thailand Post, sales at fuel stations, and new distribution channels like vending machines and airline services. The target for dried longan exports has been raised, now aiming to process 101,000 tons in over 50 drying facilities. Provincial commerce offices are directed to maintain facilities during the season and organize logistics to manage the harvest.
Export strategies are supported by the Department of International Trade Promotion using Thailand's 58 commercial attachés. Initiatives include market development, trade shows, business matchmaking, and international retail partnerships, resulting in over 5.5 billion baht (US$151 million) in trade deals.
To manage production costs, the Ministry introduced the "Green Flag" policy for low-cost fertilizers and pesticides. Officials emphasize addressing the supply chain to ensure fair prices and long-term stability.
Source: Pattaya Mail
