An Alberta agrarian, Chris Perry, from Coaldale, promotes local produce through Lay's new "Betcha the Farm" initiative, highlighting Canadian growers.
Perry's lineage in agriculture dates back four generations, with family operations including potatoes, barley, peas, and sugar beets. His partnership with Hostess Frito-Lay began in 1982, coinciding with a facility acquisition in Taber.
Discussing the collaboration, Perry noted common values, emphasizing, "We are really proud of the relationship we have with Frito-Lay," referencing their alignment in quality, production, and Environmental, Social, and Governance (ESG) agendas.
As of 2023, Alberta spearheads potato cultivation in Canada, contributing nearly 24% nationally by 2024. Perry underscores the necessity for innovation and strategic Advisor collaboration in farming choices.
Perry's family farm supports 20-30 families concretely, facilitated by an agronomy team. He said, "We support somewhere between 20 and 30 families on this farm," illustrating sustainable agronomy's role in resource management.
Annually, Canadian farms channel approximately 800 million potatoes to Lay's, underscoring growers' expertise. Perry stresses educational outreach, "We have great farm families in the community…but we aren't always in touch with the other 95 per cent of the population," urging a narrative bridge to consumers.
Parallelly in Quebec, Martin Goyet of St. Thomas de Joilette participates in French campaign materials, expressing enthusiasm: "We're very excited to see our farm featured in this campaign," enhancing awareness of local agriculture roots in Lay's production.
Source: Farms.com
