The domestic melon sector is progressing with an expansion in cultivation area for both watermelon and cantaloupe. In 2024, watermelon cultivation increased by 10%, reaching 3,700 hectares, while cantaloupe cultivation expanded by 15% to nearly 500 hectares. Békés County leads with 1,320 hectares dedicated to melons, and the eastern region of Hungary uses 1,350 hectares.
Spring frost damage led to a shift in production, encouraging growers to plant melons, particularly cantaloupe, to mitigate risks. The projected harvest might reach 170,000–180,000 tons, surpassing domestic consumption needs of 110,000–120,000 tons. This surplus positions Hungarian melons for export potential.
Internationally, the market remains stable but competitive, with increased presence from Moroccan producers alongside traditional competitors like Spain and Italy. This scenario highlights the role of producer collaborations and the strengthening of producer organizations to sustain and potentially expand market presence.
Pricing variances are noteworthy with some supermarkets offering watermelons as low as 265 forints (about $0.74), while prices in other outlets range between 800–1,200 forints per kilo ($2.25–$3.37), equating to 10,000–12,000 forints for larger pieces. This variation might reflect differing product origins, qualities, and sizes, as well as strategic pricing early in the season.
Producers anticipate more stable, affordable pricing in the latter half of summer as local supply increases.
Source: Trade Magazin
