Robinson Fresh is expanding its grape sourcing efforts to include regions in Chile, Brazil, Peru, South Africa, and Mexico, according to Andy Kampa, general manager. The company has observed an "extreme shortage" early in the season due to a delayed start in Mexico in 2023. Conversely, an early cessation of South American grape production could potentially lead to shortages later this year. Robinson Fresh is closely monitoring emerging grape varieties from South America and a surge in green seedless grape production. Additionally, the company is observing an uptick in fixed weight grape sales, available in both bags and clamshells.
Robinson Fresh's commitment to providing a broad spectrum of services to its clientele is underscored by its ability to maintain a consistent supply of grapes year-round, leveraging its international sourcing network. This capability, combined with cold chain management, superior account management, and insightful category analysis, enables the company to devise innovative supply chain solutions.
Collaboration with retail partners to develop distinctive packaging and engaging in-store displays, especially during peak seasons like back-to-school and holidays, is crucial for enhancing grape visibility and sales.
Source: supermarketperimeter.com