Continental Fresh LLC, a grower, shipper and importer of fresh fruits and vegetables from Latin America, has come together with Vanguard Group International, a vertically integrated farming, marketing and sales organization, to pilot a program that would continue to build awareness of Corporate Social Responsibility (CSR) initiatives through Continental Fresh's Water For All licensed brand that will be featured on Vanguard's table grape program this spring.
"Producers are continuously faced with water issues. They can connect philosophically and economically with the solution that Continental Fresh's Water For All program provides," said Dirk Winkelmann, chief commercial officer of Vanguard Group International. "For over three decades, Vanguard has developed and continues to nurture enduring relationships with growers, distributors, retailers and others collectively committed to bringing produce to markets worldwide. Through this program, we are expanding on this commitment and providing our customers an avenue to connect with their consumers on multiple levels."
Vanguard Group is on the verge of receiving its first containers of Water For All branded table grapes for distribution to its U.S. retail and wholesale customers.
Vanguard Group International has been operating in Latin America since 1994 in both a sourcing and sales capacity. It works with independent growers and exporters in Mexico, Argentina, Brazil, Chile and Peru. With offices in both Chile and Peru and a global footprint in South Africa, USA, China, Indonesia, Taiwan, New Zealand, and Europe, Vanguard also has over 2,400 acres in Peru of IP table grape production, a state-of-the-art packhouse and forward-integrated sales operations globally. Today, it is on the verge of receiving its first containers of Water For All branded table grapes for distribution to its U.S. retail and wholesale customers.
"Bringing the Water For All brand benefits to our table grape program will have a broad-reaching positive impact across both Vanguard's and Continental Fresh's customers, consumers and the communities from where we source," he said.
Left to right: Albert Perez, Dirk Winkelmann
"This partnership is a clear message to buyers and consumers that we are companies that are in business to make a difference. Profit and purpose can be equal drivers of success," said Albert Perez, founder and CEO of Continental Fresh, and creator of the Water For All program.
Most recently, Continental Fresh launched a new campaign, PLU with Purpose, spotlighting the benefits of the Water For All branded mango program. For every branded box of specialty-labeled mangos sold, a percent of the proceeds is donated to BLUE Missions, a non-profit organization connecting families in Latin America to clean, fresh water through water and sanitation projects.
Beginning next week, every Water For All branded box of Vanguard Group International table grapes, too, will contribute a percent of its proceeds to BLUE Missions.
For more information:
Albert Perez
Continental Fresh
albert@continentalfresh.com
https://www.continentalfresh.com/produce-purpose