Continental Fresh LLC, a grower, shipper and importer of fresh fruits and vegetables from Latin America, will feature its Water For All branded mangos at this year's SEPC Southern Exposure in Tampa, Florida. With deep grower relationships, the importer prides itself on connecting dependable growers to its retail, foodservice and wholesale customers in the U.S. market.
"SEPC Southern Exposure in Tampa is taking place in our home state which allows us to bring our team in force to engage with attendees during the show," said Albert Perez, founder and CEO of Continental Fresh and chairman of the National Mango Board.
The event will showcase the new campaign, PLU with Purpose, spotlighting the benefits of its branded mango program. For every Water For All branded box of specialty labeled mangos sold, a percent of the proceeds is donated to BLUE Missions, a non-profit organization connecting families in Latin America to clean, fresh water through clean water and sanitation projects.
For every Water For All branded box of specialty-labeled mangos sold, a percent of the proceeds is donated to BLUE Missions.
"Passionate about people, produce and making a difference, we believe that the future is in the hands of those who can find a purpose other than just adding to the bottom line. Profit and purpose can be equal drivers of success," said Perez.
Data shows that 92 percent of consumers want to buy a product that supports a cause; 94 percent said they would be highly likely to recommend a brand they were emotionally engaged with; and most impactful to the retail buyer's bottom line, 70 percent of emotionally engaged consumers spend up to two times or more on brands they're loyal to. Continental Fresh's commitment to corporate social responsibility is realized through every Water For All branded box of specialty-labeled mangos sold.
"Our goal for exhibiting at Southern Exposure is to showcase the benefits of partnering with us through our branded mango program," added Perez.
Visit Continental Fresh in booth 241.
For more information:
Albert Perez
Continental Fresh
Tel: +1 (305) 860-9611
albert@continentalfresh.com
www.continentalfresh.com