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Food and farming education strategy

UK: Sowing the seeds for future demand

Both the 'Grow Your Own Potatoes' and 'Cook Your Own Potatoes' projects from Potato Council are making an important contribution to the AHDB Education Strategy 2012-17.

The strategy brings together the six AHDB divisions and a number of other organisations to provide a range of curricular activities to educate five to 16 year olds about food production and farming. This increased collaboration will deliver greater educational impact as well as better value for money for levy payers.

Potato Council education co-ordinator, Sue Lawton, said: "Education is a clear priority for Potato Council. Learning about potatoes - where they come from, how they grow and their use in healthy, balanced diets – will help young people build positive, life-long eating habits.

"Grow Your Own Potatoes is now firmly established  in the school curriculum for key stages 1 and 2, benefiting over one million children, while the recent introduction of Cook Your Own Potatoes takes this a step further by giving secondary school pupils the know-how to prepare healthy and tasty meals.

"As part of the AHDB Education Working Group, we can continue to grow both of these projects as well as those of our partners to drive home a clear, cost-effective and consistent message about the importance of food and farming to schools.”

For more information:
Toni Williams
HD Communications Limited
Tel: +44 (0)1372 824206


Publication date: 5/14/2012


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