Senator Manuel Cota Jiménez, president of the National Rural Confederation, said that there are great opportunities to strengthen the ties between domestic producers and sourcing companies, as well as marketers of food products across the world; for this reason, the productive processes should be reactivated for the benefit of domestic consumers and also to further increase food exports.
As evidence of this, in a recent meeting with the productive sectors of the CNC, chaired by Senator Nayarit, it was stressed that "five years ago, we didn't export a single avocado, and today the Mexican production accounts for more than 80 percent of the market in the United States; about 1.2 billion dollars, leaving more than 1,800 million dollars for promotion and marketing."
Avocados are, in fact, the most important Mexican agricultural product in the United States, as confirmed by the fact that the day of the Super Bowl 50 alone, Mexican producers shipped 95,000 tonnes of the fruit, grown mostly in the state of Michoacan.
Thus, Mexico remains the world's largest producer and exporter of avocados, with a harvest of 1.3 million tonnes, as reported by Roberto de Alba, who commented that the CNC is already working with the "Smart System for Commercial Management", which links all productive sectors with the Government's various federal platforms to be able to estimate sales abroad.
"This way, they can provide us information on-line to identify buyers, in this case of avocados, allowing us to find out instantly if there are potential clients in Germany, Spain, Argentina, Algeria and El Salvador. The system provides the company name, contact data, e-mail and mobile phone to be able to communicate and start negotiating immediately."
The goal is to add value to what is produced in Mexican plantations and to grant the CNC with a quality and safety label, thus allowing it to compete in any situation. Roberto de Alba Macias stated that what the CNC is seeking is to move from traditional to commercial agriculture.
Source: elagora.com.mx
