The 2015 Washington State apple harvest has started and Borton Fruit is partnering on in-store demonstrations with Tajin® seasonings to help create excitement and interest in the new crop.
Tajin seasonings is a custom blend of world-class Mexican chilies, dehydrated lime juice and sea salt and is produced in Guadalajara, Mexico.
According to Lindsay Ehlis, Borton Fruit’s Asst. Director of Sales & Marketing, “Everyone is always excited for new crop apples, but we are going the extra step by partnering with Tajin seasonings. We have several retail partners who were looking for something new to start the season, and Tajin seasonings helps provide a great interactive demo experience for consumers. Fresh apples and Tajin seasonings are a great flavor combination and appeal to a broad ethnic demographic.”
The demos are starting the weekend of August 21st in southern California and will run through the end of the month. Additional demos are being planned for September.
“Tajin seasonings add a ‘zing’ to a wide variety of fruit and vegetables. We have been importing into the U.S. for over 10 years and the popularity and acceptance of seasoning your fruits and veggies continues to grow. You could once find Tajin only in select Hispanic stores, but Tajin is now distributed in local, regional and national retailers” stated U.S. Marketing Manager Juan Carlos Limon.
Additionally, Borton Fruit offers bagged apples featuring Tajin sachets (packets) in either .14oz or .05 oz sizes.
Contact:
Lindsay Ehlis
Borton Fruit Company
Tel: 509-966-3905