Germany: Success for Dutch vegetable sector at Grüne Woche 2013
f.l.t.r. Jochem Wolthuis, Frau Antje, Sharon Dijksma, Ton Janssen, Hans van Es
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FrEsteem and Tasty Tom contributed financially to the promotion of Dutch fruit crops in Germany. During the MyTomato campaign, German consumers will be informed extensively about the diversity of Dutch tomatoes. The campaign "Sicher ist lecker" tells visitors about today’s food safety in horticulture.
"It's all about getting maximum attention of the press and visitors. We really went above and beyond the usual promotional activities to achieve this,” says Jochem Wolthuis, international director of GroentenFruit Bureau. "For the reception of the German and Dutch Ministers of Agriculture Ilse Aigner and Sharon Dijksma we prepared a beautiful Tomato Cocktail, receiving much media attention.”
The International Green Week takes place every year in Berlin, usually in January. This traditional event is been held annually for 87 years now. A unique international event in the food industry, agriculture and horticulture. Farmers and producers from around the world use the International Green Week as a sales and market testing ground, but also for image building. This year the event was attended by over 80 agriculture ministers from various countries. Products such as fruits and vegetables, fish, meat and dairy play an important role in the many presentations. The almost complete beer, wine, and liquor selection combined with international culinary specialities leave no wish unfulfilled.
Source: Jochem Wolthuis
