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Special PMA Fresh Summit

First look at virtual Fresh Summit schedule

Produce Marketing Association has shared their latest update on the virtual Fresh Summit schedule. The event, live from October 13-15, will also extend until November 13 and include advance access to a variety of audiences and ongoing meetings with buyers as well.  Registration is live for the event now and…

Jeff Watkin of Sev-Rend:

“You get out as much as you put in with these events”

“I like to think of this as the family reunion got moved to a ZOOM meeting.” That is what Jeff Watkin, Director of Marketing for Sev-Rend, says of the new virtual format for the PMA Fresh Summit this year. For Sev-Rend, this will be the first virtual show that they are exhibiting at. “We have…

Sandra Somford of JASA Packaging Solutions

“An opportunity to show ourselves in a relatively new market”

Family-owned company JASA Packaging Solutions was established in the Netherlands 35 years ago and the company opened a US branch in 2018. “With a focus on providing packaging equipment and sustainable packaging solutions, we are bringing our European knowledge and expertise to North America,” says Sandra…

Jake Kamysz of Chestnut Hill Farms:

“We look forward to displaying our new organic and Fair-trade bananas”

“We have built our brand over the past 20+ years on the back of our fresh pineapples. In the past at trade shows, it has always proven successful to have people come into our booth and have a first hand experience with our product: To see, feel and taste our pineapple. Obviously, with a virtual format,…

Jorge Ramírez, CEO of Camposol:

“In the virtual environment, we can bring in expertise from the entire company”

As PMA Fresh Summit approaches, companies are preparing in different ways. For some companies, this will be the first time they are exhibiting in a virtual environment. For others who have already exhibited at a virtual trade show earlier this year, the design of their booth and their overall strategy…

New time and waste reducing tray positioning system to be launched

2020 has been the year of virtual trade shows, and as more and more shows are moved from an in-person format to a virtual one, new features and adjustments to the set-ups and strategies will continue to improve the platforms, interactions, and overall experience. For Proseal, PMA Fresh Summit 2020 will…

Long-time exhibitor all in on upcoming virtual trade show

As an exhibitor for more than four decades, the California Avocado Commission (CAC) will continue to participate in this year’s virtual PMA Fresh Summit show PMA being held October 13-15, 2020. “With the unprecedented situation this year, the Commission wants to continue to show our support for PMA and…

FreshPlaza Special about PMA Fresh Summit

For 71 years PMA has been bringing together the global produce and floral industries at Fresh Summit. This year, the association is committed to continuing the Fresh Summit tradition of connecting buyers and sellers and convening the industry to achieve PMA’s vision of growing a healthier world. “Fresh…

How to make a splash at Fresh Summit?

A little perplexed as to how your company is going to effectively exhibit at this year’s PMA Fresh Summit being held October 13-15, 2020? “The PMA has been building a program…

Pablo Lozano with Garland comments on exhibiting at a virtual trade show

Rethinking how to display product

“People know us, but we like to show new products and packaging at this show.” So says Juan Pablo Lozano, whose company, Miami, Fl.-based Garland, LLC., has attended the annual PMA Fresh Summit show for the last four years. And with this year’s show being held virtually October 13-15, Garland is…

Connections, content, and community

What to expect from this year's Fresh Summit?

PMA Fresh Summit 2020 is just weeks away and this year’s event will be in a virtual setting. The goal of the event remains the same as it does every year: enabling connections between buyers and sellers across the industry and around the world. Jamie Romano Hillegas explains a little bit more about what…

Produce marketing company now offering virtual event support ahead of Fresh Summit

As “virtual” becomes the new norm in 2020, DMA Solutions announces new service offerings to brands within the fresh produce industry to specifically support virtual event strategy and coordination. For Fresh Summit participants, DMA Solutions has created tailored services to help brands stand out in an…

Virtual trade show lets exhibitor pack in content

“We’re at the show because we want to stay in front of our customers and support the produce industry. The pandemic has changed how we’re creating and growing those relationships,” says Anthony Otto of Magic Sun in Richmond, VA. So is the thinking behind Magic Sun’s participation in the PMA Fresh Summit…


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