First stop at Morton Williams, a family-owned and operated food retailer with 15 stores in the New York city Metropolitan area.
This store is based between 6th and 7th Avenue, just south of Central Park.
Overview of the store's selection of apples.
Display of pears and apples.
A relatively small section of the produce department is carved out for organic fruit.
Organic pears for $3.99 per pound.
Grapefruit for $1.99 a piece.
A large selection of berries. Blueberries, raspberries and blackberries were offered at $5.99 for a 6 oz. clamshell. Strawberries priced at $6.99/box.
Different tomato options displayed with avocados. The produce manager mentioned that avocados are a very popular product in this store.
Regular as well as specialty tomatoes.
Pomegranates at $4.99 each.
Kiwifruit is sold at 3 for $2.
Each item is priced individually.
Selection of refrigerated vegetable items.
Clementines are in season in the US.
Tail-end of California grape season.
This store has a high demand for pre-cut produce.
Nice selection of fresh-cut fruit.
Packaged potatoes as well as bulk. A selection of onions, garlic, and ginger.
Second stop is at Whole Foods Market. The store is located in the basement of the Time Warner building at Columbus Circle.
A large selection of tomatoes on display and basil placed with it.
The other side of the tomato display; another significant selection.
Cocktail tomatoes locally grown in Maine.
The tropical fruit selection includes bananas, mangos, pineapples and cantaloupes on one side.
The other side of the display holds bananas as well, but also more exotic items like star fruit, dragon fruit, persimmons and yucca.
A large display of onions, shallots, garlic and ginger.
Promotional display that includes Junami apples and stem & leaf satsuma's. The signs clearly show that this is a promotional item.
Origin of the produce is shown on the signs as well. These are satsuma's from California.
Another promotional display that includes many organic options.
Beautifully merchandised; different citrus items placed on top of wooden crates.
Blueberries priced at 3 clamshells for $10. Raspberries and blackberries are $3.99 per clam shell and strawberries are $5.99.
Organic selection of berries.
The customer has enough choice when it comes to fresh- cut vegetables
Fresh-cut fruit is also plentiful.
Pre-cut fruit platters and organic apple slices.
Selection of pears, grown locally in Connecticut as well as Washington and Oregon. The signage in the middle of the display explains customers how to best store this product.
The sign above the squash display educates the customer on the different squash varieties available.
According to the store's produce manager, this section with root vegetables is very popular. Because of high demand, he mentioned it is difficult to keep this section look pretty.
Arriving at Chelsea Market in the Meatpacking District.
Vito from Manhattan Fruit Exchange talks about the history of Chelsea Market.
Manhattan Fruit Exchange is currently housed in a small store as the original store is being renovated.
Specialty mushrooms and tomatoes.
Dragon fruit sold at $8.99/lb.
Jumbo pomegranate at $2.49 a piece.
Cherries from Chile.
Canary melon and cantaloupe offered for $2.99 and $2.29 respectively.
Vegetable display including bell peppers from the Netherlands.
Inside Chelsea Market.
Brooklyn Fare, a neighborhood grocery store that opened just two months ago in West Village.
The fresh produce department is still a work in progress according to the store's General Manager.
Mangos on promotion.
Fresh-cut produce refrigerated and behind glass doors.
Overview of fresh-cut vegetables.
General Manager Will Sneddon has lots of plans to change the lay-out and product offerings in the store. To create more storage space, shelves have been created throughout the store as can be seen in the background.
The fresh produce department is still work in progress. Lack of space has forced the store to work with temporary racks.
Mobile racks allow the produce to be moved if necessary.
The organic fruit section. Since the store just opened two months ago, some signage is still temporary.
The final stop of the day was Le District, an inspiring concept that seems to be very popular. Le District is a gourmet food market that also features a grand restaurant with a chef counter in the back.
The food market is entered through the produce department. Many produce items are merchandised in baskets.
Large selection of apples.
Golden papayas from Hawaii offered at $4.99 each.
Red mangos from Brazil offered at $2.99 a piece.
Large selection of berries.
Fresh-cut fruit as well as fresh squeezed homemade juices.
This store also carries a large selection of tomatoes.
Different cauliflower options.
Cups with Brussels sprouts, also called Brussel cups. Offered at $3.99 each.
Lots of mushroom options including chanterelle, oyster, maitake, royal trumpet, shiitake, crimini and portobello.
Ready-to-eat organic red beets.
Basil from the Provence offered in nice packaging: $6.25 for 0.63 oz.
Hallway to the grand restaurant.