The following photos are from an ALDI store in Melbourne. Pictured here - bagged apples. This option is getting increasingly popular, notice the EAN bar code at the base of the bag... shouldn't be a problem at the checkout!
Strawberries and green Italian/yellow Australian kiwis.
Li'l Snacker bananas
Aussie apple with the 'Australian Made' logo.
Nice selection of fresh-cut
Four different types of tomatoes.
Nice red onions
Matteo Freddi also visited a Coles store located in a seaside town south of Melbourne. The fresh produce section is wide, bright, clean and not crowded.
Potatoes on special offer
Wide chiller cabinet for convenience products.
Fresh-cut salads with many ready-to-eat dishes and a lot of super-foods like Quinoa.
A lot of strawberries and blueberries, just as in the other supermarket chains.
Eco-organic bananas have a waxed tip that distinguishes them from the traditional ones.
"Italian kiwifruit"... placed next to tropical fruit!"
A wide selection of mushrooms.
Big choice of how to buy your pumpkins.
Onions and sweet potatoes.
2kg yellow and red skin potato bags.
As for onions, things in Australia are simpler than over here - they are either red or golden and sold loose or in 1kg nets (private labels). White onions and shallot are not very popular and are only available in small quantities. Australian garlic looks terrible and is very expensive.
"Coles often associates produce with Disney/Pixar characters, "see for example the assonance between Planes and pears and Nemo's bananas," explains Matteo."
Apples so shiny you could see yourself in them!
Potatoes dirty with soil as well as brushed and washed. The latter are nice and cool to the touch, a sign the cold chain was maintained.
Tomatoes are available in a wide range of varieties and packs.
Loose and packed peppers.
A layer of ice is placed under fresh vegetables and a plastic film is put in between to avoid direct contact, just like in the USA.
An island dedicated to asparagus.
Matteo Freddi also visited a big Woolworth store located in a medium-sized town. The marketing of fresh produce is focused on Disney/Pixar characters and on the collaboration with chef Jaime Oliver, as the food section is filled with products taken from his recipes and with his advice.
A lovely display of fresh vegetables and (below) aromatic herbs in trays.
Salad dressings and chili peppers.
"A great mix of colours - notice yellow and red mini-potatoes on top, four types of corn and carrots (500g). Just like in Coles, producer names are on the packets. Everything is an "Aussie product", i.e. made in Australia."
Ready-to-cook stir-fry vegetables.
Kiwis imported from Italy.
Again, eco-organic bananas from Queensland...
... characterised by their red wax tip.
"Ugly produce" includes crazy carrots and freaky apples and is presented in a very fun way."
Bugs Bunny promotes organic apples.
All organic products have their own Disney testimonial.
"The target is easy to identify - notice the "ideal for kids lunch box" caption."
Pickled onions for everyone!