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Executive Director





Job Offer: Executive Director at ASPMI

About ASPMI: The American Sweet Potato Marketing Institute (ASPMI) is a non-profit organization that promotes the sweet potato industry of the United States to both foreign and domestic buyers. This organization promotes research in the science of sweet potato horticultural practices, processes and technologies to ensure the best quality produce for its members and consumers across the globe.

ASPMI promotes the farming and harvesting of sweet potatoes in 7 American states including North Carolina, California, Louisiana, Mississippi, Arkansas, Georgia and Washington.

Position: Executive Director

Location: Virtual


  • Strategic Leadership: Develop and execute visionary plans to increase global sweet potato consumption.
  • Marketing and Promotion: Lead campaigns showcasing sweet potato versatility and nutritional benefits.
  • Stakeholder Engagement: Cultivate relationships with industry partners and international organizations.
  • Financial Management: Oversee budgeting to ensure sustainable growth of ASPMI's initiatives.
  • Team Leadership: Recruit, mentor, and motivate a high-performing team.
  • Advocacy and Representation: Champion U.S. sweet potato industry interests at national and global levels.
  • Innovation and Growth: Identify and pursue opportunities for market expansion.


  • Visionary Leader: Demonstrated strategic thinking and leadership in relevant industries.
  • Marketing Expertise: Proven success in executing impactful marketing campaigns.
  • Relationship Builder: Strong interpersonal skills with diverse stakeholders.
  • Financial Acumen: Understanding of budgeting and financial management.
  • Team Player: Collaborative mindset with the ability to motivate others.
  • Industry Knowledge: Deep understanding of sweet potato industry dynamics.
  • Passion for Agriculture: Genuine commitment to promoting American agriculture.

Why Join ASPMI?
ASPMI offers a unique opportunity to lead a dynamic team in shaping the future of US sweet potato market, especially abroad. By promoting American sweet potatoes, you'll be making a tangible impact on global nutrition and supporting US producers. Join us in our mission to put sweet potatoes on every table and be part of something greater.

How to Apply: To apply for the position of Executive Director at ASPMI, please submit your resume and a cover letter outlining your qualifications and vision for the role to [email protected]. We look forward to welcoming you to our team and embarking on this exciting journey together.