"Twenty-five years ago, it was a dream come true. With our project, we have brought organic products into everyone's trolley," recalls Ernesto Fornari, Director of Apofruit, during the event celebrating 25 years of Almaverde Bio. Over a hundred people attended the event held in Cesenatico on 20 June 2025 at Hotel Da Vinci, organised by the company's top management. The guest of honour was Giovanni Storti, well-known comedian of the "Aldo, Giovanni e Giacomo" trio, for some years now a champion of the organic sector and healthy eating.
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"We boast a wide and constantly-updated range of products, because product innovation has been the winning strategic key in recent years. Organic consumers want products that are healthy and safe, as well as surprising, good, and innovative. In 2024, the turnover was 37.5 million euros, i.e., +8.7% compared to 2023, and the first estimates for 2025 are equally comforting."
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Ernesto Fornari also remembered Giorgio Celli, an entomologist, science populariser, and driving force behind Almaverde Bio
"But also fundamental are the data on brand awareness surveyed by Havas Media Network Research, according to which the brand is recognised by the majority of consumers as an Italian brand, with quality products and attentive to the environment and the territory. The brand's top of mind awareness is 9%, spontaneous awareness is 16%, and solicited awareness is 83%."
Giovanni Storti of the 'Aldo, Giovanni e Giacomo' trio
Arianna Izzi of Immedia, who hosted the evening, retraced the steps of the brand's history, defining it as "a pioneer brand which has changed the face of Italian agri-foodstuffs, bringing organic products into the trolley of millions of families."
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Paolo Pari
Director Paolo Pari spoke about the evolution of the brand's communication through creative television advertising campaigns, with innovative languages and targeted strategies. This was followed by a dialogue on organic products between Giovanni Storti and the company's top management.
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"Organic is not just a label, it is an act of love towards the land, towards those who cultivate it and towards ourselves," said Storti. "Behind every Almaverde Bio product, there are stories of people, of respect for biodiversity, of informed and courageous choices. It is good to know that there are those who work every day to protect the soil, pollinating insects, and natural fertility. And, if we can choose, we choose to love each other."
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The award ceremony of Renzo Piraccini
Renzo Piraccini, the first president and the soul of Almaverde Bio 25 years ago, said that: "Among the many projects we have developed over the years, I consider this one of Almaverde Bio the most important, and I carry it in my heart. It was not just a matter of implementing a brand policy; it was a driving force for companies, the engine of organic development in Italy. We started from scratch in the pioneering phase, and then we experienced development as well as adjustment. But it is a joy to be here tonight with so many friends with whom we have come a long way."
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Group photo of award winners
Finally, the prize-giving ceremony took place. The winners - welcomed by Stanislao Fabbrino, president of Fruttagel and vice-president of Almaverde Bio - were Martino Benzoni (president of Canova), Giorgio Alberani (commercial director of Fruttagel), Gabriele Longanesi (owner of Futura), Leonardo Spadoni (owner of Molino Spadoni), Mauro Monaldi (owner of Circeo Pesca), and Emiliano Di Lullo (marketing director of Eurovo).
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