Pakistan will launch its mango export season on May 25, 2025, with a target of shipping 125,000 tons abroad, aiming to generate an estimated $100 million in foreign exchange. This target, set by the Pakistan Fruit and Vegetable Exporters Association (PFVA), represents a 25 per cent increase, 25,000 tons more than the previous year's exports.
However, achieving this goal will be a challenge as the country faces persistent climate-related issues. Waheed Ahmed, Patron-in-Chief of the PFVA, stated that mango production is steadily declining due to climate change and water scarcity. He warned that the total harvest this year could drop by up to 20 per cent. Pakistan typically produces around 1.8 million tons of mangoes annually, with 70 per cent of the crop grown in Punjab, 29 per cent in Sindh, and 1 per cent in Khyber Pakhtunkhwa. A 20 per cent reduction could bring total production down to approximately 1.4 million tons this season.
Despite production concerns, exporters are optimistic about expanding Pakistan's market reach. Waheed noted that while traditional markets remain vital, efforts are being made to increase exports to non-traditional destinations, including Japan, the United States, South Korea, and Australia. Special attention is also being given to Turkey and China. In a significant development, South Africa is expected to open its market to Pakistani mangoes this year. Quarantine experts from South Africa are scheduled to visit during the season to assess conditions, with the goal of facilitating future shipments.
Waheed also highlighted the broader challenges facing the sector. "Climate change is a serious challenge for agriculture, and increasing water scarcity is directly affecting mango yields," he said. He stressed the importance of provincial-level initiatives focused on better water management, the development of climate-resilient mango varieties, and investments in research, development, and modernisation of agriculture, particularly horticulture.
Additionally, the cost of exports is rising due to regional tensions, compounding the difficulties faced by growers and exporters. Nonetheless, with strong international demand and expanding market opportunities, Pakistan's mango sector is hopeful for a successful season, provided it can navigate the ongoing environmental and logistical hurdles.
Source 1: Business Recorder
Source 2: The Express Tribune