Fresh4u Produce has built a strong reputation for its range of exotic fruits and vegetables. However, in recent years, the company has broadened its offerings to include a wide selection of conventional produce. Today, they stock around 240 fresh produce varieties, sourcing from over 35 countries.
"Exotics remain our strength, but we've also seen growing demand for conventional produce," says Hatim Raja, Sales Director. "Thanks to our service, delivery, and communication, customers consistently request more product lines, and we make it a point to never say no. Many customers now prefer having everything delivered rather than visiting the market, so it makes sense for us to source everything they need," adds Hatim Raja.
"Demand for dragon fruit has surged, along with growing interest in newer offerings like Rose Apple and Milk fruit from Vietnam. Retailers are expanding their ranges, and consumers are increasingly open to trying these exotic options. Improved affordability has also made these products more accessible."
Importing fresh produce to the UK presents numerous challenges, explains Hatim. "We've encountered delays and disruptions, particularly due to issues in the Red Sea, which make planning extremely difficult. Further complications can also arise from delays at UK ports, creating major difficulties in managing availability and requiring us to be constantly prepared for any eventuality."
Fresh4u Produce will be at Fruit Logistica Hall 5.2 D-22For more information:
Fresh4U
Tel: +44 20 3500 5000
Email: [email protected]