At the XXVI International Blueberry Seminar in Guadalajara, an interesting Round Table was held: "Mexican leaders analyze the present and future of the blueberry industry". Participants were the president of Aneberries, José Luis Bustamante, the president of the Board of Berries Paradise, Francisco Javier Ortiz, and the CEO of Hortifrut, Rigoberto Guerrero, three well-known industry leaders. They demonstrated their great experience in the blueberry industry and market, who generously shared their knowledge.
There was a consensus to identify the biggest shortcomings that the activity faces, identifying the lack of labor as the first threat, costs are added, affected by the strengthening of the peso against the dollar due to the fact that most of the inputs are in local currency. Also added is the low availability of water for cultivation and, above all, the low yield averages per hectare, among other factors to be overcome.
There was also a consensus that the Mexican industry is growing, in fact, it is preparing to exceed 100 tons, and that its growth is justified because the demand for blueberries is increasing in the world, but they were emphatic in pointing out that it will be useless to achieve this growth if the quality of the fruit does not rise.
Source: blueberriesconsulting.com