Fruit World has embraced a delayed start to stone fruit season and is now shipping the ripest early cherry varieties - Hazel and Royal Lynn, with Coral variety soon to follow.
Staggered spring pollination on cherries led to mixed maturity in the orchard.
“Spring pollination was staggered this year, which led to mixed maturity in the orchard,” said Cindy Richter, director of sales. “We are having to harvest each block of cherries several times, selecting fruit at peak color, size and quality which also increases production cost.”
In delivering organic cherries to the market, Fruit World is helping brighten the retail produce department this spring. “Our retail partners are hoping to drive sales by offering organic stone fruit to their shoppers this summer, leading to higher rings at the register,” added Richter.
“Stone fruit purchases are often impulsive due to the short season and limited availability of this desirable product, making it a merchandising opportunity you can provide to customers each season,” said Bianca Kaprielian, CEO.
In addition to its organic cherries, the grower-shipper is bringing organic apricots, nectarines and peaches. As it celebrates its sixth anniversary, Fruit World is honoring its commitment to keep family farms thriving by offering organic, in-season fruit to more retailers than ever before.
“We partner with California fruit growers like the Masumoto family, who share our values,” said Kaprielian. The fifth-generation farm family has cultivated a legacy built on preserving heirloom varieties like the Rose Diamond nectarine and the Suncrest peach, one of the oldest cultivars in the valley.
“This season, we are excited to offer a value pack on Blossom Hill apricots,” added Kaprielian. “This pack will allow retailers and home delivery companies to offer a cost-effective option with mild imperfections from weather events this spring, balanced by high Brix and superior eating quality and flavor.”
The company will also be at Booth 812 this July at the Organic Produce Summit, where it will showcase a lineup of organic fruit. Contact Cindy Richter at cindy@fruitworldco.com or 559- 650-0334, ext. 714 to place an order.
For more information:
Mary Heslep
Fruit World
media@tenacremarketing.com
https://www.fruitworldco.com/