The upcoming Belgian apple season's expected delayed start is causing excitement on the market. "We've recently concluded that a shortage is coming. It's still real 'apple weather', so consumption remains good, and southern countries like Spain and Italy also demand lots of apples. However, stocks are starting to run out," says Tony Derwael of Bel'Export.
"The new crop will only be available in September, so buyers feel there won't be many apples left in August. Many are, thus, buying now, which, as summer approaches, could push prices up considerably. After this season, that's not even that bad. It's allowed for once."
It has, as everyone knows, been a terrible year for apple growing. "Prices have been ridiculously low. Those have risen in the last few weeks, but that's still a drop in the bucket. The club varieties are having a particularly tough time. Inflation means, in Belgium, people prefer the standard Jonagolds, and, for example, Golden in Italy," Tony explains. "Last year ended badly for the club varieties, so they're now trying to get rid of everything as quickly as possible. But the traditional options remain, to my satisfaction, at No. 1 in most countries."
He admits he is cautiously optimistic about the upcoming season. "We were too nervous last year. The high costs meant everyone seemed to want to get rid of the product as quickly as they could. As a result, a lot was also thrown away, even though there were more than enough apples. This year we have to watch out for over-optimism. The signs are good; there's little frost damage, and the quality seems fine, which is, ultimately, the most important thing. So I'm optimistic but also realistic. It will depend on how we offer the supply," Tony concludes.
For more information:
Tony Derwael
Bel'Export
2 Nerem Street
3840, Borgloon, BE
Tel +32 (0) 124 405 51
Email: belexport@belexport.com
Website: www.belexport.com