World Food Moskow
The brands of the Cavendish variety that the company sells are the Sherezada, Frutadeli, Bananavey, Sultana, Golosita and Frutasvey.
Its import activities are centralized. Akhmed Fruit Co. is devoted to the import, storage (25,000 square meters of cold stores in St. Petersburg) and sale of fresh fruit and vegetables.
The company's strategy is to arrange direct deliveries of fresh fruit and vegetables from all over the world to Russia.
The firm imports from many countries, including some in Latin America (Ecuador, Peru, Costa Rica, Argentina, Chile, Brazil, Uruguay), Africa (South Africa, Morocco, Egypt, Kenya), the Middle East and Iran, China, Pakistan, India or Israel. Fresh produce from Russian producers and suppliers is also sold.
The biggest customers in Russia are wholesalers in Russian regions, customers in the Commonwealth of Independent States and networks of supermarkets.
The logistics are well designed; the company has warehouses in different parts of Moscow and branches in St. Petersburg, Nizhny Novgorod, Kazan, Samara, Ekaterinburg and Novosibirsk.
In addition to wholesalers, many supermarkets are also clients, including X5 Retail Group NVm, Metro Cash & Carry, Auchan, Lenta and others.
It collaborates with fruit and vegetable companies from countries such as Chile, Argentina, South Africa, Israel, Cyprus, Turkey, Egypt, Pakistan, China, India, Uruguay, Mexico, Brazil, Ecuador, Costa Rica, Peru, New Zealand, Morocco, etc.).
The company has its own production facilities in Central Russia and through cooperation with the right suppliers it is possible to guarantee the freshness and quality of its fruit and vegetables.
The company's modern packaging production lines are equipped with high-tech equipment from Europe and Japan. More than 40 tons of products are processed per day. The company has 4,200 square meters of warehouse space in Moscow.
The warehouses are equipped with modern cooling equipment and banana ripening rooms from Interko. 105,420 boxes of bananas are processed every month.
Rayeev Aravindakshan and an interpreter.
Mohamed Tahon and Ibrahim Said.
The La Linea Verde business team. Second from the left Ilaria Monteverdi (marketing dept.), Giuseppe Battagliola (President Groupe La Linea Verde) and Armando Bufo (General Director).
The exchange rate of the ruble at that time was about 70 rubles for 1 Euro.