Australia's horticulture industry remains largely concentrated in Queensland and Victoria, which together account for about three-quarters of national production due to favourable year-round growing conditions. These regions supply a wide range of leafy salad vegetables, particularly loose-leaf varieties such as rocket and baby spinach.
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For the year ending June 2024, the Australian leafy salad sector reached a total production value of US$688.3 million, equivalent to approximately 78,350 tonnes. This represents a 3% year-on-year increase from 2022. Exports remain limited, with less than 1% shipped abroad. Most production is directed toward domestic retail and food service markets.
Consumption trends are shaped by health awareness, convenience, and product availability. Major retailers and food service operators influence demand through promotions, innovation, and consistent supply. Leafy greens continue to feature prominently in meal delivery services, health-oriented menus, and fast-casual dining.
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Despite the stable demand, overall horticultural market activity in Australia has been subdued. In several key producing regions, including Bundaberg and the Lockyer Valley, property turnover has slowed, with some holdings remaining unsold for extended periods. Assets with limited water security, poor soil quality, or restricted potential for alternative land uses have faced reduced investor interest.
Industry sentiment has been affected by labour shortages, higher operational costs such as transport, and challenging seasonal conditions over the past two years. As a result, many growers are prioritising operational efficiency and profitability rather than expansion.
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Producers are focusing on improved farming practices, technology adoption, and stronger collaboration across the supply chain. Controlled-environment systems, including glasshouse production, are being adopted more widely to increase consistency and yield. However, large-scale investment in these systems requires substantial capital, much of which has come from institutional investors.
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