Calavo Growers, Inc. has introduced new PLU stickers for its largest avocado sizes. These vibrant, oversized labels are designed to prominently feature the company's "Super Jumbo" avocados, enhancing their visibility and appeal on retail shelves.
The new labels measure 36mm x 26mm, a size specifically chosen to correspond with the larger fruit. Featuring a bright, eye-catching pink color, the stickers prominently display "Super Jumbo" at the top, making it easy for consumers to spot them. The stickers will be applied to Calavo avocados of 36 count or larger, carrying the 4770 PLU number.
This update comes as the company's Peruvian imports from longtime partner Viru Group peak on 36s and larger. It also anticipates a more typical size curve from its upcoming Mexican crop, with a greater abundance of 32 and 36-count fruit. "Our largest avocados, the jumbos, are truly special," said Gordon Breschini, VP of fresh sales for Calavo. "We've designed this extra-large PLU sticker to highlight them on the shelf and draw consumer attention to their exceptional value."
Beyond their size, these avocados offer versatility and work well for shareable guacamole, smoothies, and party-sized salads and burger platters.
"This presents a fantastic opportunity for retailers to enhance, not replace, their current avocado programs by incorporating jumbos," said Breschini. "Offering consistent choices of both smaller fruit and jumbos empowers shoppers with options and solutions for healthy meals or party planning. We are also equipped to work with our customers on customized ripening programs to ensure optimal value."
The avocados with the new stickers began rolling out this week.
For more information:
Calavo Growers, Inc.
Tel: +1 (805) 921-3283
[email protected]
https://calavo.com/