Georgia's blueberry exports to the European Union are on an upward trajectory due to a fruit scarcity in Europe, as noted by the Blueberry Producers Association. The adverse effects of spring frost and snow pose challenges, but yields are expected to increase slightly with the addition of new orchards.
"Europe is experiencing a shortage, and the current price per kilo is around USD 10," stated Tornike Panjavidze, president of the Association. "Although prices may drop, the average export price to Europe this year will likely exceed that of Russia."
In the previous year, Georgia's blueberry exports reached 4,268 tons to Russia and 358 tons to Germany, which is its second-largest market in Europe. Export volumes are projected to increase to approximately 5,000 tons by 2025, with the season still ongoing.
Logistical routes are stable, but a major focus remains on maintaining quality and shelf life through effective post-harvest management. Blueberries have already been exported to the UAE, and discussions are in progress with several other nations, including India, Hong Kong, and Singapore, to diversify export destinations.
Georgia has witnessed a rapid increase in blueberry exports, climbing from US$ 5.6 million in 2021 to over US$ 28 million in 2024.
Source: Business Media