Thailand remains a key player in the global durian market, with its products enjoying a strong foothold, especially in China. However, growing competition from Vietnam, Indonesia, and the Philippines has prompted Thai stakeholders to reassess how to maintain their competitive edge, as discussed in this press release on Matichon Online.
Speaking during a forum on "Opening the World of New Agricultural Trends," Mr. Wuttichai Kunchet, former president of the Thai Durian Association, highlighted the lasting appeal of Thai durians: "Thai durian still has many strengths, especially the confidence of consumers in the Chinese market, who have adhered to the quality and identity of Thai durian for over 30 years." Varieties such as Monthong, Kanyao, and Chanee are renowned for their consistent taste and quality.
He noted that "Thai durian is not only good in appearance, but it is the 'taste' that consumers are waiting for," especially those harvested in the eastern region during April-May, when the climate enhances flavour development. "The durian flesh is dry, sweet, and creamy, with a distinct smell and less fibre," he added.
A key differentiator is the precision with which Thai growers manage production. "A good quality Monthong is not just a large or beautiful fruit, but must have smooth, fine flesh, just the right amount of sweetness and less fibre," Mr. Wuttichai emphasised.
He also pointed to the industry's shift from bulk sales to premium marketing: "If we can make consumers find Thai durian that is truly delicious, believe me, they will be willing to pay more for the satisfaction."
With flavour and quality at the core, Thai durian is positioning itself not just as a commodity, but as a cultivated experience rooted in tradition.
Source: Matichon