IceStar, the multinational company specializing in cold storage and refrigerated logistics solutions in Brazil, Colombia, and Chile, has entered the Peruvian market after it acquired all the shares of the Fripusa national company located in the port of Paita (Piura). This operation represents the beginning of its expansion plan in the country and a strategic commitment to serve the export sector in the north, especially food producers that require controlled temperature.
According to Julio Marín, head of IceStar's Business Unit for the Andean Region, the goal is to expand the current capacity of 5,500 pallet positions to 12,000 within 24 months. With this, the company aims to reach a 10% market share in the Peruvian outsourced cold chain logistics market.
IceStar expects to create at least 100 direct jobs in the expansion process. The company is also considering expanding to other ports in the country, such as Chancay and Callao.
"The entry into Peru reinforces our strategy of building a regional cold logistics network in Latin America and supporting Peruvian agricultural and fishery product exporters," Marín stated. In this context, the company will implement a growth plan that includes commissioning new, modern storage facilities.
IceStar plans to invest $50 million in the country over the next three years. With the acquisition of Fripusa, the company will offer storage services and expand its portfolio with comprehensive logistics solutions, including distribution, transportation, blast freezing, labeling, and other value-added services. In this first phase, the focus will be on the fisheries and fruit sectors.
Source: agraria.pe