As part of its international promotional activities, Fresh Antalya has recently completed a strategic visit to Russia, aiming to strengthen commercial ties and promote participation in the upcoming Fresh Antalya Exhibition, scheduled to take place between 18–20 September 2025 at Anfaş Expo Center in Antalya, Turkey.
The delegation, led by project manager Buse Özbilek and overseas visitor representative Raghad Shvehneh, conducted a series of high-level visits in Moscow, meeting with fresh produce importers, wholesale distributors, and other companies involved in the fresh produce industry, operating across Russia. "We also visited the Turkish Embassy in the region, and they were able to offer extensive support to the Fresh Antalya exhibition. The Embassy also promised to facilitate connections between Turkish and Russian companies."
During the visit, Fresh Antalya representatives presented the vision and scope of the exhibition and extended VIP invitations directly to key industry players, Shvehneh explains: "These hand-delivered invitations underline Fresh Antalya's commitment to building long-term, trust-based relationships and to creating a high-value international business platform for the fresh produce industry. Our tour began in Moscow, where our team held productive meetings with top importers and wholesale market representatives. Several well-established distribution companies and retailers were visited, with discussions focusing on strengthening bilateral trade relations."
Shvenhneh states that the Russian market is a huge target for the event in Turkey. "This visit reflects Fresh Antalya's proactive approach to international engagement and its dedication to attracting high-caliber professional visitors. The positive response from the Russian market demonstrated a strong interest in exploring opportunities within the Turkish fresh produce sector and confirmed the strategic importance of Fresh Antalya as a regional hub for business and innovation."
This will not be the last trip that the Fresh Antalya organizers have in store for themselves: "In addition, we are pleased to say that a consensus has been achieved with an agency representing the major market chains in Russia. Following the successful Russian tour, the promotional campaign will proceed with visits to other key markets," Shvehneh concludes.
For more information:
Raghad Shvehneh
Fresh Antalya
Tel: +90 533 627 2119
[email protected]
www.anfasfreshantalya.com