Pineapple cultivators in Vazhakulam, Kerala, are observing enhanced prospects for a fruitful yield following summer rains. The local market dispatches approximately 1,500 metric tons of pineapples daily across India. While domestic sales dominate, comprising 98% of the market, there is a growing focus on international exports.
James George, president of the All Kerala Pineapple Farmers' Association, noted, "Normally, North Indian demand peaks during summer and the marriage season. Business was good this Ramadan. Though summer is peaking, the rise in production of watermelon has affected our market." Despite challenges, favorable weather conditions have resulted in high-quality produce, with prices ranging from $0.38–$0.43 per kg. Kerala's pineapples are renowned for their superior taste and quality, particularly in northern states.
Export endeavors face hurdles, primarily due to high air freight costs, which render air exports unfeasible. However, sea freight offers a cost-effective alternative at $0.24 per kg. Manna Pineapples, a venture by Sibi George and Green Vincent, has initiated sea exports to Dubai, with three containers shipped so far. "We send the consignments by reefer containers, which help preserve the fruit in high temperatures," explained Sibi. European and Israeli markets are also under consideration, though extended transit times pose quality risks.
Reefer containers maintain fruit quality for up to 23 days. Currently, 90% of pineapples reach North Indian markets via truck. The absence of chemicals in pineapples appeals to consumers in Dubai. APEDA's market interventions, including procuring 5,000 tons recently, have helped stabilize prices for farmers.
Source: New Indian Express