Cherry Growers Australia (CGA) has announced the appointment of Penny Measham as its new Chief Executive Officer, effective from 12 May 2025. Measham brings extensive experience across horticulture, trade, research, biosecurity, and industry development, and is highly regarded both nationally and internationally within the horticultural sector.
CGA President Alison Jones described the appointment as an exciting development for the organisation. "We're thrilled to welcome Penny Measham as the new CEO of CGA. It is a real privilege to have someone of her calibre step into the role," said Jones. "Penny is dedicated to cherries and passionate about working with CGA to achieve the industry's vision. I'm confident growers and stakeholders alike will welcome her and support this opportunity to strengthen CGA's position both nationally and globally."
Originally from Tasmania, Measham began her career working closely with cherry growers during her applied science studies. She later completed a PhD focusing on key production issues, including the causes of fruit splitting. Her academic background also includes roles as a lecturer and research fellow, contributing to industry-focused projects.
Throughout her career, Measham has held senior positions at Hort Innovation and the Queensland Department of Primary Industries, where she led programs in international trade, market development, plant protection, biosecurity, and fruit production. She is also an experienced board member and has a strong track record in governance, strategic planning, and program delivery, working closely with industry and government partners.
Her contributions to the global horticulture community include involvement with the International Society of Horticultural Science and presentations at international conferences on horticultural production and trade. Despite her broad international experience, her focus remains firmly on supporting Australian horticulture and delivering value to cherry growers.
CGA looks forward to the leadership and expertise Measham will bring as it continues to advocate for Australian cherry growers in both domestic and global markets.
For more information:
Cherry Growers Australia
Tel: +61 03 6231 1229
Email: [email protected]
www.cherrygrowers.org.au