Grupo Agroponiente has started marketing its first watermelons and melons for the 2025 Spring Campaign. The first batches have been distributed to the logistics facilities and transformed into orders adapted to the needs of customers in Spain and Europe.
Since April, the season has mobilized operations in the company's 25 work centers, integrating with the management and marketing of products for the rest of the year. The production volume of both melon and watermelon is expected to increase.
Agroponiente plans to market about 60 million kilos of watermelon and 10 million melons in the coming months. The company also expects increases in aubergine and zucchini. The area devoted to watermelon crops has increased from 2,900 to more than 3,200 hectares, while that of melon has increased from 1,100 to 1,300 hectares.
Agroponiente carries out strict quality controls in its cultivation, harvesting, and marketing processes, from the choice of varieties to shipping logistics. They also make sure the crops are harvested at their optimum point of ripeness and flavour. The rains in March have affected the crop's development, and the company is keeping an eye on conditions in April. However, they have implemented control measures to meet market commitments.
The watermelons are being marketed under the Fashion (mainly marketed by Agroponiente) and Fruish brands. The varieties marketed include the Negra (with and without seeds), Blanca (seedless), Crimson, and Mini watermelons. The melon varieties being marketed are the Bombón, Amarillo, Piel de Sapo, Cantaloup, and Galia.
Most watermelons are destined for international markets such as Germany, France, the United Kingdom, the Netherlands, Sweden, and Norway, but some are also sold in the Spanish market. Melons are destined for the domestic market, Germany, Sweden, the United Kingdom, France, Portugal, and the Netherlands.
Source: diariodealmeria.es