Shortly after the turn of the year, Jeroen Hendrix, director of the company of the same name from Venlo, Netherlands, finalized an agreement to lease new premises at Fresh Park. "Since the merger with Seelen in July last year, we have been operating from three separate locations: Seelen's premises, my office at the Innovatoren, and another external warehouse. Bringing all our activities together under one roof from 1 February is a significant logistical improvement. Additionally, the new location offers us more refrigeration space and modern facilities."
The premises in question are located at Venrayseweg 122-D. Hendrix explains, "Our neighbor will occupy the entire left wing, while we will take over the entire right side of this modern facility for at least the next five years. Given the scarcity of suitable business premises and warehouse space in the Venlo region, securing this location was far from guaranteed." The move will leave Seelen's premises at Venrayseweg 118a vacant. "This location will be available for lease starting mid-February, so interested parties can contact us now."
Jeroen Hendrix in front of the facade of the new premises.
100th anniversary
The move to the new premises is not the only significant milestone this year. In May, Seelen—part of the newly formed holding company Hendrix & van Leeuwen since July 2024 (as reported by AGF)—will celebrate its 100th anniversary. Hendrix previously noted that Seelen's product range would remain fundamentally unchanged. "Seelen has always been strong in marketing a select number of products, primarily vegetables sourced directly from growers. Key items include cherry tomatoes, cherry vine tomatoes, leeks, courgettes, strawberries, asparagus, and salsify, among others. The greatest advantage of this new structure is that we can now offer both customer bases a broader range of products."
The new year will largely focus on further restructuring the company. "After all, there's quite a bit involved," laughs the managing director. "Think about recruiting new staff, designing new company clothing, updating our company profile, including the logo and domain name. Additionally, the further digitalization of our company remains a key priority. Not long ago, we launched a new webshop at Hendrix Fruit & Vegetables, and orders increased significantly last year. It's a clear sign that we are on the right track," concludes Hendrix.
For more information:
Jeroen Hendrix
Hendrix & Seelen
Venrayseweg 122-D (new address)
5928 RH Venlo
Tel: +31 (0)6 55801433
[email protected]
www.hendrixfruit.nl