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New potato product on display at Southern Innovations trade show

Masser Family of Companies (Masser) will showcase the new Side Delights® Amazables! ® at the Southeast Produce Council's (SEPC) Southern Innovations Tradeshow in Nashville, Tennessee, September 12-14. Recently launched this past March, Amazables will be a key item in the Masser booth and will be featured in the Wall of Innovation Showcase.

Amazables are first-of-its-kind oven-crisp-style microwavable potatoes that come with and without custom sauces by Litehouse®. The gluten-free sauces, Loaded Potato sauce, and Buffalo Ranch sauce were created to complement the taste of a Russet potato and leverage top food service flavors. The Loaded Potato sauce features the flavors of traditional steakhouse-loaded baked potato toppings, cheddar cheese, bacon, sour cream, and chives, and the Buffalo Ranch sauce blends the heat of classic Buffalo sauce with the cool taste of ranch dressing.

Amazables potatoes are wrapped in an innovative film that shrinks around the potato in the microwave to crisp the skin. The film is #1 recyclable, the most accessible and prevalent recycling material available, with the highest chance of being recycled and used for another purpose.

"Consumer demand for single-serve format products that are easy and fast to prepare continues to grow, and we are proud to participate in the Southern Innovations show again with a first-of-its-kind innovation," said Dave Masser, President of Masser Family of Companies. "We are particularly excited about showcasing Amazables! and invite attendees to visit us at booth 314," added Bob Meek, Masser's Chief Revenue Officer.

Contact:
Kathleen Triou
Fresh Solutions Network, LLC
[email protected]
FreshSolutionsNet.com

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