Homegrown Organic Farms is unveiling its latest branding venture with the launch of "Little Pranksters" kiwi berries.
Unlike traditional kiwifruit, Little Pranksters kiwi berries feature a fuzz-free exterior and petite size. "These are sure to attract attention on grocery store shelves," said Stephen Paul, deciduous category director. "Visually unique and irresistibly tasty, they are the ideal choice for health-conscious snackers and fearless foodies alike."
These kiwi berries have a playful twist—they love to prank! Eating them before they're ripe is like falling for a lousy prank, as the taste won't be sweet at all. The bold packaging designs include warnings for consumers, urging them not to get pranked. "It's important to wait until they're soft and ripe," says Elise Smith, marketing manager. "The flavor experience is worth the wait. The softer the berry, the sweeter the taste."
L-R: Stephen Paul, Elise Smith, Scott Nabs
These small but mighty kiwi berries are a nutritional powerhouse as a source of vitamin C, fiber, and they are packed with essential nutrients like magnesium, potassium, and vitamin E. With more antioxidants than traditional kiwis, Little Pranksters can help support a healthy immune system, improve digestion, and eliminate toxins.
The kiwi berries have a short but sweet season. They are available from September to November from the Willamette Valley in Oregon, a region known for its agricultural diversity and ideal climate. Consumers are encouraged to seize the opportunity to indulge in this treat during its limited availability.
"Our teams have put an extraordinary amount of effort behind the scenes for this project," said Homegrown Organic Farms CEO Scott Mabs. "From our creative teams to logistics and operations, everyone has played a crucial role in bringing this vision to life."
Little Pranksters are available in 4.4oz, 6oz, and 16oz clamshell options, loading from the company's Sheridan, Oregon, or Kingsburg, California facilities.
For more information:
Elise Smith
Homegrown Organic Farms
Tel.: (+1) 559-306-1777
[email protected]
www.hgofarms.com