WA Farm Direct and N&A Group will start the 2023 season of Ondine series of flat peach and flat nectarine varieties in the Australian market this November.
The varieties are the perfect snack sized summerfruit and have a perfectly balanced “semi-sweet” flavour and vibrantly coloured skin, as well as a unique flat shape. The Ondine series was developed in France by the Maillard family of ASF Edition.
WA Farm Direct and N&A Group are excited about introducing this new snacking variety into the summerfruit category in Australia. With the unique shape and exceptional flavour, the Ondine offering is set to draw new customers to the category, while also increasing purchase frequency and volume.
Most Australian consumers aren’t yet familiar with flat nectarines; however we are confident that they will enjoy the snack sized fruit with taste and convenience. There is nothing comparable on the
market, and we believe it will contribute to growth in the category.
“Ondine is perfectly positioned to capture new customers from the young families and gourmet snacking markets; its size profile and unique flat shape makes it an ideal snack as it is easier to hold
than traditional round peaches or nectarines and won’t get squashed when packed in a lunchbox,”
Rebecca Blackman added. “It’s exceptionally sweet flavour and unusual appearance will see Ondine becoming an in-demand ingredient in canapés and grazing platters.”
Being a licensed variety, Ondine benefits from a carefully monitored and vetted production base, as well as expertly selected marketing channels. The aim is to guarantee retailers and consumers a
consistently high-quality product.
Ondine production in Australia is currently centred around two main growing regions – Cobram in Victoria and the Perth Hills in Western Australia. Both regions are known for yielding high quality
stonefruit, with hopes high that Ondine production will take off in Australia as it has in other parts of the world.
This season the crop has commenced 2 weeks early throughout both production locations and the fruit is looking delicious. The crop estimation 90 tonnes of flat peaches and 90 tonnes of flat nectarines
(Class 1 fruit) will be available for the 2023/24 launch, with fruit to be supplied from the two production bases.
Ondine flat peaches and flat nectarines will be available from late-November through to March at selected NSW Woolworths stores and independent grocers.
For more information:
Rebecca Blackman
WA Farm Direct
Tel: +61 08 9350 4600
Email: [email protected]