"Italian fruit and vegetable producers have begun to appreciate environmentally sustainable solutions by eliminating plastic," says Serena Ruppi, CEO of Kuku International Packaging. "The signs for 2023 are encouraging. More and more enquiries and orders are coming in. Probably even the most established large-scale retail buyers have started to ask producers for a commitment on this aspect as well as on the quality and price of fresh products".
Kuku International Packaging believes that in addition to France, where Kuku is already present and where plastic is no longer allowed by law, Italy, Spain, Germany and other European countries are ready to change their philosophy and move towards sustainability to provide consumers with fruit and vegetable packaging that increasingly meets their expectations.
"The cost is higher than normal plastic packaging," says Sergio Panini, Kuku's new business development consultant. "But this does not stop the interest of producers, who have to satisfy a market that is increasingly demanding in terms of sustainability. This was also revealed by the survey carried out by Nomisma on the occasion of the fourth Consumer Packaging Observatory, held in Bologna on 20 September".
"The agri-food supply chain does not escape responsibility for the ongoing climate crisis, so much so that Italians consider it the fourth most responsible sector for climate change, after the energy industry, air transport and road transport. With the aim of reducing the amount of waste generated by product packaging and increasing the amount of recycled packaging, the characteristics most sought after by consumers are the absence of overpackaging (for 58% of respondents), total recyclability (56%), the presence of reduced amounts of plastic (47%), low CO2 emissions (46%) and the use of recycled materials (45%)".
Kuku International Packaging also specialises in the marketing of big bags and traditional fruit and vegetable packaging. "The year 2023 ends with positive results for the company. The expectations for 2024 are very interesting, also thanks to the new plastic-free products," Ruppi points out.
Kuku International Packaging will participate in Fruit Attraction (Madrid 3-5 October 2023). In collaboration with Ilpra and Moreschini, it will present the new line of cardboard trays with natural netting and "Top Seal" technology (heat sealing) for fruit and vegetable products such as blueberries, cherry tomatoes and kiwi.
"This innovation, which means that the paper used for this packaging is fully recyclable, joins the other products in the 'Zero Plastic' line that will also be on show at Fruit Attraction. Among them are paper bags with net windows for apples, bags and tubes for onions and garlic, bags for carrots, bags for chestnuts and dried fruit, flowpack bags for kiwis, plums and nectarines," concludes Ruppi.
Kuku International Packaging awaits you in Madrid: Hall 10, Stand 10E22A.
For more information:
Serena Ruppi - Ceo
Kuku International Packaging
Via Provanone 4100
40014 Palata Pepoli (Bologna) - Italy
+39 (0)51 6830969