In 2023, as the BerryWorld Group approaches the completion of its third decade as a berry expert, the Group continues to make significant strides with its varietal portfolio. With its genetics across four continents and a rapidly expanding global consumer brand, BerryWorld continues to focus on new varieties and new geographies to improve its 52-week supply.
Looking at BerryWorld’s global supply of blueberries as an example, the Southern Africa blueberry season, will be followed by Egypt, a new geography BerryWorld incorporated to its portfolio last year to provide a better tasting product compared to what is generally available in the market from December to February. Egypt, will then be followed by Moroccan then Spanish and Portuguese production, maximizing BerryWorld’s production window of exclusive blueberry varieties.
"Now, more than ever, BerryWorld principles remain the same, priding ourselves on long-standing grower and customer relationships, proprietary breeding, leading market insight and marketing, and an exclusive varietal offer available all year round,” says Adrian Olins, Divisional CEO at BerryWorld Group.
To date, eleven of the BerryWorld varieties have received awards from the International Taste Institute for their superior flavour. The award-winning varietal offer boasts both BerryWorld Jewel®, BerryWorld Gem® and most recently BerryWorld Iris® as well-recognised, proprietary raspberries from the BerryWorld Plus programme, with BerryWorld Midnight® from the Beekers Berries Breeding programme enhancing the premium blackberry offer.
Securing access to the Mountain Blue programme almost ten years ago has yielded strong results with well-established demand and awards for varieties such as BerryWorld Eureka® and BerryWorld® Eureka Sunrise™. A selection of strawberries, including Sweet Eve® and Eves Delight®, from the Edward Vinson breeding programme have also been internationally awarded by the same body.
Being involved across every stage of the supply chain, BerryWorld focuses on breeding and commercialising varieties which perform for growers, retailers, and consumers alike so that the global berry market can continue to thrive.
As BerryWorld goes into its fourth decade in the berry industry, the group is excited to be soon releasing a number of promising variety selections to market, which will continue to drive consumer demand for berries.
BerryWorld will be exhibiting at Fruit Attraction 2023 in Madrid, Hall 9, Stand 9F04A.