The Growing Together international open days will take place in Israel on June 5-7. “It’s a unique opportunity to bring everybody together,” says Veronica Derby, MarCom Manager at Hazera, and Haggai Breslauer, Sales Manager for Hazera Africa.
“It basically is the biggest event we've held in recent years,” Veronica says about the Growing Together International open days. “It will bring over 85 customers, partners, and distributors of Hazera together, coming all the way to Israel from Africa, the Balkan region, the Americas, and the CIS region. But there’s also a part for local Israeli growers”. According to Haggai, the goal is “to display our latest products, strengthen our bonds with clients and partners, and exchange knowledge and priorities between all parties involved. And, of course: to have fun!”
What is the main purpose of the event?
Haggai emphasizes that, as the title ‘Growing Together’ suggests, the event will not be one-sided. “It is just as important for our clients to meet us as it is for us to meet them. Our goal is to improve and grow together. This means not just explaining what we are doing, but also why and how.” To achieve this target, everybody must be looking in the same direction. Veronica: “By coming together, we can connect, exchange knowledge about different products and markets, and align our priorities.”
Haggai says this transfer of knowledge is especially relevant for upcoming markets like Africa. “We see ourselves as having a responsibility in developing the agricultural market, not just to sell our products.” Another important goal of Haggai is for clients to meet the people behind the crops. “We want to bring our researchers forward. There are two sides to that coin: On one side, our researchers can hear from clients first-hand what their needs are. And on the other side, we get to show our clients the hard work our teams deliver and what it takes to breed a good variety.”
What can visitors expect?
“We want our customers to get to know us just as much as we want to get to know them, therefore, we will start off with a few presentations on topics like our R&D and process innovations, ToBRFV-project, and production challenges. Then there’s the touristic part, in which we travel to Jerusalem and show everyone our beautiful country. “The third part is our field day, in which some groups visit a local nursery, a commercial union plot, and our tomato greenhouse,” Haggai continues.
“And finally, on the last day of the event, we will visit the main exhibition field where we display our products and come back to our Israeli HQ. This will include tours of our phytosanitary lab, our quality control germination and health labs,- as well as our in-house nursery”. For local growers, the Growing Together open days also form a great opportunity. Veronica: “For them, the event lasts 8 to 10 days, during which they can visit our development plot next to the exhibition, where we present exciting new material that will soon be commercialized. However, from June 5-7, they have a nice extra opportunity, as they can be exposed to global activity.”
What excites you the most about the Open Days?
“To finally see all of our clients and partners face-to-face together again,” Haggai says. “It’s not often that we can get everybody from across the globe together for a professional event. For some clients, it will even be the first time. So, this is a big deal for us. It gives us a chance to get everybody on the same page, strengthen relationships, share new products and developments, and learn from each other”. Haggai says the visitors are very excited about the open days. “But believe me, so are we!”