After several years of consolidation in its traditional markets, Camposol is dedicated to opening new markets, mainly in Latin America, with a view to strategic diversification.
The company is resuming the supply of markets where it had previously had commercial contacts, such as Brazil, Chile and Costa Rica. It is also developing new markets such as Colombia, Mexico and Uruguay, among others, giving priority to Latin American countries with which Peru already has trade agreements.
Supplies of blueberries to Brazil and Uruguay started in April.
One main product for market diversification is blueberries; supplies to Brazil and Uruguay started in April. The mandarin campaign is currently underway, and an interesting volume of avocado exports will also be destined for new markets. The objective is to offer the entire range of Camposol products, and from all origins, to contribute to the marketing of the full range of qualities and sizes that the company produces. Talks are already underway with several retail chains in Latin America.
Camposol will also continue to maintain its strong focus on the core markets in North America, Europe and Asia that together with the new markets contribute to implementing the global commercial presence strategy.
Meanwhile, through a "Comprehensive Strategic Cooperation Signing Ceremony", China's leading retail chain Yonghui Superstores and Camposol have pledged to elevate their partnership. The ceremonial event took place on 22 May, as part of the sixth 21st Century Maritime Silk Road International Expo.
The ceremonial event with Yonghui Superstores and Camposol took place on May 22.
Their joint efforts will focus on supplying fruits to consumers, brand promotion, category expansion, and more. Yonghui and Camposol started their relationship in 2019, starting with the supply of Peruvian blueberries and avocados. Their collaboration has steadily grown, leading to the signing of their first strategic partnership agreement in 2021. In 2022, Camposol rapidly increased the blueberry volume and supply window to Yonghui.
Lin Jianhua, Yonghui Superstores VP, said such an achievement was possible because the two parties were able to share information and make pre-season plans and worked closely on various fronts during the season to mitigate the risks associated with market fluctuations.
According to Luis Miguel Baanante, Camposol Trading (Shanghai) general manager, Camposol will strengthen its supply of blueberries and avocados with the signing of the new agreement.
“With blueberries, we are almost a year-round supplier to China and this season, we will also see the first batch of our new blueberry varieties in China. On avocados, our supply window from Peru will be longer and our avocado orchards in Colombia will soon be ready to supply China as well, bringing the total avocado supply window to around nine months per year,” he said.
This year, Camposol will also supply cherries to China and Uruguayan mandarins which are set to arrive in China in June.
For more information:
Fiorella Dyer Ortiz
Camposol
fdyer@camposol.com
www.camposol.com