Ocean Mist Farms, a grower and marketer of fresh artichokes in North America, is pleased to announce marketer Lori Bigras has joined the company as communications manager. With this hiring, Ocean Mist Farms has brought on an experienced professional with more than 20 years in the produce industry.
In her new role, Bigras is responsible for leading the day-to-day management of the company’s social media marketing initiatives. She will also manage all trade and consumer public relations activities, develop, write and manage the company’s bi-weekly fresh produce blog and create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions.
“I’m so excited to join the marketing team at this almost 100-year-old legacy company and industry giant,” said Bigras. “This role will allow me to use my experience to help elevate both consumer and trade brand awareness for Ocean Mist Farms.”
Prior to accepting the position, Bigras worked for agriculture companies in the fresh segment for much of her career.
“The experience Lori brings to this position is unmatched,” said Mark Munger, director of sales & marketing. “With her proven track record and experience in produce marketing and the agricultural industry at large, Lori will bring immediate value to the company and the marketing department.”
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Ocean Mist Farms