Făgăraș-based organic blueberry farm Dealul cu Afine launched a new global brand amid plans to reach several international markets in the next 12 months. UAE, Saudi Arabia, Qatar, Germany, and the UK are targeted for expansion. The UAE and Germany are first on the list this year.
The farm currently has 10 ha of land in the Toderița village, near Făgăraș, Brașov county, and a processing plant in Iași. Since acquiring the blueberry farm in 2016, owner Ajay Naqvi and his family have invested about €1 million in capacity building, brand building and product development. €800,000 were raised from international investors.
Ajay Naqvi, CEO of The Blue Renaissance: “Global juice industry is about USD 150 billion, but there is very little real juice in that USD 150 billion. It’s mostly water, sugar and concentrates. We challenged the status quo of fruit beverages by creating a juice that is both healthy and tasty without adding sugar or preservatives. This is why we believe our Romanian brand will become the default choice for people who want to live healthy lives all over the world.”