"We are excited about our holistic consumer research conducted in 2022"

At this Fruit Logistica, Fyffes will focus on Win Together, one of its four company values, to highlight the company’s investment in sustainability and human rights advancement at its own farms as well as with its suppliers. In addition, Fyffes will also highlight its focus on providing insight-driven engagement programmes that can be tailored to individual retailer needs. Through its strategic priority “Consumer at Heart”, Fyffes is committed to bringing delicious, sustainably sourced fresh products that meet the needs of today’s consumers.

Sustainable category investment based on consumer insights
Fyffes invites Fruit Logistica visitors to get to know how the company is bringing to life its focus on sustainability and “Consumer at Heart”. In 2022, Fyffes invested in in-depth consumer research in six core countries to put the “Consumer at Heart” by delivering new insights on consumers’ usage and attitudes. This allows Fyffes to create brand and tailor-made engagement programmes that add value to the category by addressing retailers’ individual floor concepts and connecting them with specific consumer structures.

“We are excited about our holistic consumer research conducted in 2022. These new consumer insights help us understand the needs of our consumers and shoppers, including the levers which drive behaviour and create margin opportunities, and establish a foundation for long-term engagement with consumers and shoppers. Our work highlights that they are receptive and in fact are surprised no one has revitalised one of their favourite categories already,” says Michaela Schneider, Fyffes Business Development Manager for Continental Europe.

“Everyone at Fyffes, from the farmers in the tropics to the ripeners and distributors in Europe, has a passion for what they do and shares a strong commitment to bring to Europe high quality, great tasting fruit – grown responsibly”, Michaela adds.

Fyffes will exhibit during Fruit Logistica. You can find their stand at Hall 5.2, Stand A 30.

For more information:
Michaela Schneider
Fyffes International SA, Rotterdam & Hamburg
Tel.: + 31 (0) 102445390
Tel.:  +49 (0)40 329 00 205

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