Fresh Del Monte Produce Inc., a vertically integrated producer, marketer and distributor of fresh and fresh-cut fruits and vegetables, and Moze Holding Limited, a Talc Investment company, have signed a Somalia-based, multi-year banana partnership located in the heart of the previously famed banana belt area. This partnership will not only significantly reduce banana transport times, giving consumers in the Middle East and North Africa (MENA) access to fresher, lower-cost fruit, but will also aid in Somalia’s economic resurgence.
As part of the agreement, Fresh Del Monte will have operational oversight and train the team on the ground. In return, the global produce distributor will purchase its banana supply directly from Moze, the newly established banana farm. The fruit will be sold and marketed under the Fresh Del Monte brand for its markets in the Middle East, with the first harvest expected in 2024.
“We believe this is a game-changer for the banana industry in the region,” said Mohammad Abu-Ghazaleh, Fresh Del Monte’s chairman and CEO. “The move to reestablish banana operations in Somalia makes sense on many accounts – from its strategic location on the Horn of Africa to fulfilling our mission of supplying our consumers with fresh produce – all while aiding in the country’s recovery.”
Before the onset of its civil war in the 1990s, Somalia was once a main hub for banana exports in Africa to European and Middle East markets, with production reaching its peak in the late 1980s to early 1990s.
“The Moze and Talc teams are delighted to work with Fresh Del Monte to revive the banana cultivation farms in Somaliland. This multi-purpose approach will serve the communities in the Horn of Africa, the Middle East and the United Arab Emirates. Our intent is to build on this partnership in the near future as we look forward to a fruitful relationship” said Mohammed Aldhaheri, Moze Holding and Talc Investment chairman.
Currently, bananas to the Middle East come from Central America or the Philippines, with average transit times ranging from 20 to 35 days.
For more information:
Claudia Pou
Fresh Del Monte Produce Inc.
cpou@freshdelmonte.com
https://freshdelmonte.com/